
Anyone can be creative. I prefer to be fabulous.
I know advertising – from MadMen to Tiktok.

Traditional advertising
Concept Development, Strategy, Creative Direction, Art Direction, TV, Radio & Print Campaigns

Brand
development
Corporate Design, Brand Storytelling, Visual Design, Look Development, Strategic Brand Management

Online
advertising
Multichannel & Digital campaigns, Social Media Concepts, Online Ads, Web Design

Where Vision Meets Market Research.
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Pre-
Visualizations
AI-assisted Pre-visualizations, Storyboard Development,
Moodboard & Moodfilm Production
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Workflow Management
Narrative & Animatic Production, Voice-Over Recordings, Coordination with Market Research Institutes
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Insight-Driven Execution
Analysis of Market Research Results, Strategic Recommendations,
Implementation & Budget Planning

Je suis Lars!
With over 27 years of experience, award-winning Creative Director Lars Hodeige has helped leading brands push creative boundaries and craft campaigns that resonate globally. His unique ability to think fast, work across disciplines, and adapt with agility ensures visionary ideas are executed with précision and impact.
Unlike traditional agencies with rigid structures and overhead costs, Lars curates a tailor-made équipe of top industry professionals for each project—bringing them together in his atelier to maximize efficiency, flexibility, and cost-effectiveness. This streamlined approach allows brands to move faster, think bolder, and achieve outstanding results without unnecessary complexity. His ambition is to stage brands with creative excellence and strategic finesse.
Atelier Hodeige stands for the haute couture of communication. Every project is a pièce unique – individually designed and executed with the utmost care to achieve outstanding and unique results.
